
Gems
The assignment challenged us to develop a sustainable brand concept, expressed through a series of three or more packaged products. Our objective was to build an original, highly conceptual brand that included a distinctive name, cohesive visual language, and packaging designs that brought the brand’s personality to life.


Our goal was to reimagine dental health for kids—making it fun, engaging, and eco-conscious. The product line includes toothpaste tablets, floss, and toothbrushes made from renewable materials like glass, wood, and bamboo—all designed with young users in mind.



The visual identity is vibrant, bold, and playful—radiating the kind of energy needed to spark enthusiasm in children. With its colorful aesthetic and engaging packaging, Gems creates a welcoming, upbeat atmosphere that encourages kids to build lasting oral hygiene habits with excitement and joy.