Gems

Through its bold and expressive branding, "Gems" embraces playful forms, vibrant colors, and cheerful typography to warmly welcome the next generation into the world of dental care. By reimagining the visual language of oral hygiene, the brand transforms what is often perceived as a mundane routine into a fun, and even exciting daily ritual—turning healthy habits into moments of joy and discovery for kids.
Class
3D Packaging & Design
Year
2023
Timeline
8 weeks
Service(s)
Branding
 / 
Design
 / 
3D Modeling
Process Book
CHALLENGE

The assignment challenged us to develop a sustainable brand concept, expressed through a series of three or more packaged products. Our objective was to build an original, highly conceptual brand that included a distinctive name, cohesive visual language, and packaging designs that brought the brand’s personality to life.

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GOAL

Our goal was to reimagine dental health for kids—making it fun, engaging, and eco-conscious. The product line includes toothpaste tablets, floss, and toothbrushes made from renewable materials like glass, wood, and bamboo—all designed with young users in mind.

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RESULT

The visual identity is vibrant, bold, and playful—radiating the kind of energy needed to spark enthusiasm in children. With its colorful aesthetic and engaging packaging, Gems creates a welcoming, upbeat atmosphere that encourages kids to build lasting oral hygiene habits with excitement and joy.

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